| Client | PlayStation 3 |
| Title | Universe of Entertainment :60 |
| Director | Kevin Lau / Frank Pichel |
| Duration | :60 |
| Agency | TBWAChiatDay |
| Description | To express the massive HD entertainment gaming experience of PlayStation 3, agency TBWAChiatDay commissioned the talents of Superfad who set out to design an animated universe that literally explodes from the system. |
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig/Nick Davidge
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Copywriter: Allan Manaysay
Art Director: Jamin Duncan
Management Supervisor: Jiah Choi
Animation/Visual Effects: Superfad LA
Artists: Kevin Lau, Will Johnson, Will Campbell, Andy Kim, Glenn Suhy, Ian Mankowski, Dylan Spears, Todd Erickson, Robert Vaindiner, Matt Lavoy, Erik Lee
Creative Director: Frank Pichel
Art Director: Kevin Lau
Exec. Producer: Kevin Batten
Producer: Danielle Hazan
Editorial Company: Superfad
Editor: Charles Jensen
Online Editorial: Vendetta Post:
Inferno: Fefo De Souza
Music Editing: Elias Arts
Producer: Kala Sherman
Creative Director: Dave Gold
Music Track: “Ladies and Gentlemen” by Saliva
Sound Designer: Brian Emrich of Trinitite Inc.
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
