Thisis the inaugural spot in a new campaign for Ritz Crackers we directedfor our friends over at EURO RSCG. Appropriately titled “Opener” — thespot shows blink-of-an-eye vignettes of fantastical Ritz-induced fun.

These nostalgic Americana settings were directed by Brand New School and shot entirely in BA, Argentina.

Factoid: BACK in 1934, when the National Biscuit Company introduceda line of buttery little crackers, it named them “Ritz” to mean qualityand class, the type of snack a guest might eat at César Ritz’s line ofluxury hotels in Europe.

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