Forthe rebrand of Five, one of the UK’s most popular networks,agencyDixonBaxi came to us to concept and produce a :10 to :15“creativeburst”. The idea behind it being that they would produce abunch ofthese by different directors to sprinkle amongst thechannel’sprogramming like a savory spice on a juicy pork chop.

Ourcontribution takes a hard look at the feeding relationshipsbetweenaquatic life and inanimate objects in an attempt to celebratethe Fiveviewers’ unabashed love for all forms of visual entertainment.Webelieve that this message is communicated with the utmost clarity,sokudos to us.