Continental drift took billions of years to do its job. And now, anhalf dozen of larger than life athletes would reverse the process in aminute… Playing tug of war?

This beautiful animated spot has been directed by Fx&Mat (François-Xavier Goby and Matthieu Landour) for the International Olympic Committee.

Produced at Nexus. Creative agency: Cole & Weber.

LINK: Visita FX and Mat.

LINK: Visita Nexus Productions.

LINK: Visita Cole & Weber United.