Hello Digital is Birmingham’s first digital festival. It was up to FLUID, a design agency in Birmingham, to create the identity design, and here’s a look at the design variations brought about during the process.

From FLUID’s portfolio feature:

“Using a bold typeface and speech bubble-esque visualmoniker we created a logo that would appeal across all audiences;conveying the interactive nature of the festival, where people couldask / be asked questions to find out and develop their knowledge ofdigital media.

“The logo’s composition allowed it to be used in amultitude of 2D and 3D form (stickers, 6 foot tall styrofoam lettersand an inflatable sphere to name a few) as the centrepiece of theevent’s wider visual branding, all of which received great feedbackfrom the press and public, fulfilling the objective to create an impactat local and national levels.”

Image copyright: New Folder

Image copyright: New Folder

The speech bubble idea has been done over and over, but in the caseof Hello Digital, it definitely works more than most. The strength isin the application.