BRAND VALUES THAT WE WERE PRESENTED WITH BY THE CLIENT
Human, Sharing and Premium
–> THE CONCEPT
For our concept we wanted to translate the theme of sharing into storytelling.
Storytelling for us is about sharing your experiences with someone.
Storytelling can be exchanged by humans in many different ways i.e.reading, writing, singing, music, theatre, dance, performance, art etc.
We wanted the world of Zune to tell stories in a way that is premiumand sophisticated. Not forgetting to inject a small atmosphere of funat the same time.
–> INSPIRATION
For Hort, art and theatre depict stories at a premium level. We drewinspiration from theatre sets. The idea of building modeled worlds,constructing, layering and dramatized scenery.
The Neo-pop artists. The action of taking ideals and objects from themarketing industry and re-inventing them. Their storytelling throughcollage. An art period that had a premium level of execution with atwist.
The minimalists and their use of geometric forms. Adding a newdimension to these simple forms by abstraction, pattern making andcollage.
Going back to the idea of reinventing and sophistication, we alsolooked at fashion for inspiration. Colour, fabrics, patterns, texturesand the idea of constant change and evolution.
EXISTING ZUNE LOGO
COLOUR THEORY – PRIMARY COLOURS
We decided to feature the cool grey used in the Zune wordmark. We also introduced an extended palette of cool grey hues.
COLOUR THEORY – CORPORATE COLOURS
We kept the current corporate colours, but changed their roles and relationship to the brand.
COLOUR THEORY – SEASONAL COLOURS 1
We also proposed a seasonal colour palette in order to make the brand more flexible. We wanted the colours to work in conjunction with the primary colours. Like fashion the colour palette should change seasonally, or perhaps with every new generation of Zune (the seasonal colour palette that we presented was not final. The colours chosen were for presentation purposes only).
COLOUR THEORY – SEASONAL COLOURS 2
GRAPHIC TYPEFACE
A Zune typeface was created based on the transformation of the Zune Logo into a grid. We treated it more as a graphic element rather then a corporate typeface.
BUILDING LITTE WORLDS
We developed a library of imagery, patterns, shapes and forms that Zune worlds can be built and collaged from.
This system allowed for the brand to constantly evolve and reinvent itself.
PATTERN MAKING
A pool of patterns were created that could be used for backgrounds, fills and skins.
LIFESTYLE PHOTOGRAPHY 1
For the lifestyle photography we wanted the viewer to immerse themselves within the world of Zune.
We wanted the photography to appear set up and not necessarily natural (or stock photo like), as outlined in the current guidelines. Think of a fashion shoot, art installation or theatrical set.
LIFESTYLE PHOTOGRAPHY 2
APPLICATION OF BRAND – POSTCARDS
APPLICATION OF BRAND – PINS
APPLICATION OF BRAND – POSTER 1
APPLICATION OF BRAND – POSTER 2
APPLICATION OF BRAND – POSTER 3
APPLICATION OF BRAND – POSTER 4
APPLICATION OF BRAND – POSTER 5
APPLICATION OF BRAND – POSTER 6
APPLICATION OF BRAND – POSTER 7
APPLICATION OF BRAND – STORE INTERIOR 1
APPLICATION OF BRAND – STORE INTERIOR 2
APPLICATION OF BRAND – STORE INTERIOR 3
APPLICATION OF BRAND – SHIRT 1
APPLICATION OF BRAND – PACKAGING 1
APPLICATION OF BRAND – PACKAGING 2
Human, Sharing and Premium
–> THE CONCEPT
For our concept we wanted to translate the theme of sharing into storytelling.
Storytelling for us is about sharing your experiences with someone.
Storytelling can be exchanged by humans in many different ways i.e.reading, writing, singing, music, theatre, dance, performance, art etc.
We wanted the world of Zune to tell stories in a way that is premiumand sophisticated. Not forgetting to inject a small atmosphere of funat the same time.
–> INSPIRATION
For Hort, art and theatre depict stories at a premium level. We drewinspiration from theatre sets. The idea of building modeled worlds,constructing, layering and dramatized scenery.
The Neo-pop artists. The action of taking ideals and objects from themarketing industry and re-inventing them. Their storytelling throughcollage. An art period that had a premium level of execution with atwist.
The minimalists and their use of geometric forms. Adding a newdimension to these simple forms by abstraction, pattern making andcollage.
Going back to the idea of reinventing and sophistication, we alsolooked at fashion for inspiration. Colour, fabrics, patterns, texturesand the idea of constant change and evolution.
EXISTING ZUNE LOGO
COLOUR THEORY – PRIMARY COLOURS
We decided to feature the cool grey used in the Zune wordmark. We also introduced an extended palette of cool grey hues.
COLOUR THEORY – CORPORATE COLOURS
We kept the current corporate colours, but changed their roles and relationship to the brand.
COLOUR THEORY – SEASONAL COLOURS 1
We also proposed a seasonal colour palette in order to make the brand more flexible. We wanted the colours to work in conjunction with the primary colours. Like fashion the colour palette should change seasonally, or perhaps with every new generation of Zune (the seasonal colour palette that we presented was not final. The colours chosen were for presentation purposes only).
COLOUR THEORY – SEASONAL COLOURS 2
GRAPHIC TYPEFACE
A Zune typeface was created based on the transformation of the Zune Logo into a grid. We treated it more as a graphic element rather then a corporate typeface.
BUILDING LITTE WORLDS
We developed a library of imagery, patterns, shapes and forms that Zune worlds can be built and collaged from.
This system allowed for the brand to constantly evolve and reinvent itself.
PATTERN MAKING
A pool of patterns were created that could be used for backgrounds, fills and skins.
LIFESTYLE PHOTOGRAPHY 1
For the lifestyle photography we wanted the viewer to immerse themselves within the world of Zune.
We wanted the photography to appear set up and not necessarily natural (or stock photo like), as outlined in the current guidelines. Think of a fashion shoot, art installation or theatrical set.
LIFESTYLE PHOTOGRAPHY 2
APPLICATION OF BRAND – POSTCARDS
APPLICATION OF BRAND – PINS
APPLICATION OF BRAND – POSTER 1
APPLICATION OF BRAND – POSTER 2
APPLICATION OF BRAND – POSTER 3
APPLICATION OF BRAND – POSTER 4
APPLICATION OF BRAND – POSTER 5
APPLICATION OF BRAND – POSTER 6
APPLICATION OF BRAND – POSTER 7
APPLICATION OF BRAND – STORE INTERIOR 1
APPLICATION OF BRAND – STORE INTERIOR 2
APPLICATION OF BRAND – STORE INTERIOR 3
APPLICATION OF BRAND – SHIRT 1
APPLICATION OF BRAND – PACKAGING 1
APPLICATION OF BRAND – PACKAGING 2
